We regularly receive questions from our community on all sorts of topics relating to WOM, so we have decided to start a Medium series responding to some of the most frequently asked questions.
WOM FAQ #1: How Can I Earn More WOM Tokens?
To kick the series off we have chosen the topic of earning WOM Tokens. Creators and authenticators across our fleet of partner apps often ask us how they can increase their WOM Token earnings.
The simple answer is to focus on quality. The WOM Protocol was designed in such a way as to quality-control every piece of content that is submitted.
Before any content can start earning WOM Tokens it must first be approved by WOM Authenticators via the WOM Authenticator app. They rate each recommendation on three metrics:
1. Authenticity: how honest does the recommendation feel?
2. Creativity: how much effort did the creator put into the recommendation?
3. Positivity: how positive is the recommendation?
Providing the authenticators reach a consensus and agree that a recommendation feels genuine, demonstrates that effort was put into the making of the content, and shows that the creator actually likes the product, then the content can start earning based on its engagement. Those authenticators who successfully reached the consensus over the recommendation (rather than giving the content a wildly different rating to everyone else) can also start earning based on the content’s performance.
Assuming the content passes these three metrics and is eligible for earning, the next questions are how can creators give their recommendations the best possible chance of high engagement and how can authenticators ensure they only give positive ratings to content with the greatest earning potential?
Creators and authenticators should look out for the following aspects when producing — and rating — recommendation content.
Tip #1 — Quality Lighting
Even if you think the lighting is reasonable while you are filming your recommendation, make sure you play it back to see whether the video appears darker than you expected. People need to clearly see the product and the more natural light you can use the better, so filming directly by a window or outside on a bright day definitely helps, although filming outside can come with its own challenges, especially if it’s a noisy or busy location.
An easy way around this is to invest in a good ring light for filming somewhere quiet indoors. We often get recommendations for ring lights used by influencers themselves on the YEAY app and here are some preferred options to suit different budgets:
@keemokazi uses the Ring Light by OEBLD
@julianbarboza uses the Neewer Ring Light
Tip #2 — Clear Product Focus
Make sure you only feature one product per recommendation and ensure the recommended product is clearly visible and in focus. If it’s something wearable such as anything cosmetic, or an item of clothing or a pair of shoes, then your recommendation will be more impactful if you demonstrate how the item looks on you. If it’s a piece of technology or a gadget then demonstrate how it works. Show the product from different angles to give a good sense of it and if you want to give viewers a close-up of the product to clearly show the name or ingredients then make sure that you hold the product steadily and give the camera time to come into focus, otherwise your viewers will only see a blurry shot — always watch it back to see what your viewers will see before submitting.
Tip #3 — Good Audio
Give viewers a good understanding of the product by explaining what it is, how to use it (or simply show it in use) and list all of the reasons why you recommend it, how it benefits you personally, and why you choose it over competitor alternatives. Again it’s important to play back once you’ve recorded the recommendation to make sure you can hear the audio. You might find that your location has too many distracting background noises such as cars or people, and you’ll want to refilm somewhere quieter. Or you might find you can’t really hear yourself speaking and you need to speak louder or hold your phone a little closer to pick up your voice more clearly.
The following video from successful influencers on the YEAY app provides further advice about creating quality content to ensure good ratings and better earning potential:
Quality really is the key to earning more WOM Tokens and the incentives are even higher now that WOM has been unlocked for brands. Brands can browse through approved WOM content to put marketing budget behind selected videos and feature them in campaigns. The more brands pay into marketing campaigns the higher the available rewards pool for creators and authenticators so everyone has a shared incentive to focus on creating and approving only the
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